Michael Stratton

The project goal was to educate businesses on the the latest digital trends and industry research with ease, removing barriers and confusing information allowing users to experience facts and data in playful, unexpected ways, all while demonstrating how Google’s planning tools could transform their business and

Think Insights delivered an new experience for businesses to stay up-to-date on trends that encouraged engagement, provided clear information and translated enormous amount of… Show more

The project goal was to educate businesses on the the latest digital trends and industry research with ease, removing barriers and confusing information allowing users to experience facts and data in playful, unexpected ways, all while demonstrating how Google’s planning tools could transform their business and

Think Insights delivered an new experience for businesses to stay up-to-date on trends that encouraged engagement, provided clear information and translated enormous amount of stats and facts into a rewarding tool for marketing professionals, business strategists, digital marketers and advertisers alike. Show less

The Range Rover Evoque is a radical new direction for the classic vehicle brand. Smaller, cooler and aimed at a new audience, it represents a turning point in the company’s history. As part of a massive global PR campaign, Fi was asked to come up with an innovative interactive concept that could sit at the heart of the campaign. The goal of the project was to bring the key cities around the world to life through the movements of the people in it, with the Range Rover brand at the center of the… Show more

The Range Rover Evoque is a radical new direction for the classic vehicle brand. Smaller, cooler and aimed at a new audience, it represents a turning point in the company’s history. As part of a massive global PR campaign, Fi was asked to come up with an innovative interactive concept that could sit at the heart of the campaign. The goal of the project was to bring the key cities around the world to life through the movements of the people in it, with the Range Rover brand at the center of the experience. Show less

Fi decided to launch the project in multiple phases to gradually start raising awareness of the new Evoque brand. The first release of the site was a micro-site detailing the new Evoque and inviting users to download the iPhone application. The app allows users to create customized wallpapers that visualize their journeys through their cities. Users liked this feature so much that we carried it over into the main site’s journey visualizer.

Before the integration of GPS and tracking systems in their cars Porsche asked Fi to develop an app with the iPhone 3G that enabled users to track their the G-forces they experienced while driving in their Porsche high performance cars.

The App mixed beautiful and functional design with cutting edge application development that truly delivered the quality expected by a Porsche owner.

Our goal was to leverage Time Warner’s DVR capabilities through an aesthetically pleasing and intuitive web interface. Through this users could control their DVR directly, record shows, delete shows, and search through thousands of programs using simple and intuitive navigation.

Beyond a digital retelling of this classic tale, the challenge was focused on staying true to the narrative as told in both the Indonesian and Thai cultures, in the context of a rich and immersive interactive experience. Building on the power and capabilities of the Chrome browser, along with a bevy of other Google services, we knew our tools were up to the task.

Skaffold is a state-of-the-art online stock research application built from the ground up for the Australian Securities Exchange (ASX).

Skaffold was designed to save time on research and simplify share market investing by interpreting key financial and forecast information into rich visuals making it easier for their customers to find the best investment opportunities, discover quality companies and manage their share portfolio confidently.

Extensive information architecture… Show more

Skaffold is a state-of-the-art online stock research application built from the ground up for the Australian Securities Exchange (ASX).

Skaffold was designed to save time on research and simplify share market investing by interpreting key financial and forecast information into rich visuals making it easier for their customers to find the best investment opportunities, discover quality companies and manage their share portfolio confidently.

Extensive information architecture documents and incredibly detailed wireframes were created to plan out every single feature, behaviour and interaction state across all of the app’s screens. With these documents the design team created an interface with rich, visually stunning details, resulting in a minimalist and professional feel.

Skaffold’s technical platform was a complex and unique mixture of several systems and technologies, including state-of-the-art open technologies such as Java, Spring, Hibernate and JAX-RS (JSR 311) RESTful Web services, MySQL and Zend Framework. Show less